Carmen Bieri — UGC Creator & Social Media Strategist, Switzerland & Dubai

Social media,doneright.

Content Creation & Social Media Management for brands that want to show up consistently, professionally and with content people actually want to watch.

7+ years content experience · 360K+ community · CH + UAE

Portrait of Carmen Bieri, UGC Creator and Social Media Strategist
Carmen Bieri

Two ways to work with me

Two distinct services. One trusted partner.

Choose the support your brand actually needs: finished content for your team to publish, or complete ongoing social media management.

01

UGC & Content Creation

For brands that need high-quality social content but want to manage and publish their channels internally.

  • Creative Concepts
  • UGC Videos
  • Instagram Reels
  • TikTok Content
  • Paid Social Creative
  • Hooks
  • Scripts
  • Talking-to-Camera
  • Product Demonstrations
  • Voiceovers
  • Lifestyle Content
  • B-Roll
  • Video Editing
  • Creative Variations
  • Product Photography
Explore content creation

02

Social Media Management

For brands that want to outsource the strategic and operational management of their social media presence — from planning to publishing and optimization.

  • Social Media Strategy
  • Brand Positioning for Social
  • Platform Strategy
  • Content Strategy
  • Content Planning
  • Monthly Editorial Calendar
  • Content Concepts
  • Content Creation
  • Reels & Short-Form Video
  • Copywriting & Captions
  • Scheduling
  • Publishing
  • Account Management
  • Community Management
  • Trend Research
  • Competitor Research
  • Content Performance Analysis
  • Monthly Reporting
  • Ongoing Optimization
Explore social media management

UGC & Content Creation

Your brand. My creative.

Social-first assets developed and produced for your brand, ready for your team to publish across organic or paid channels.

  1. 01

    Brief

    Understanding the product, audience and objective.

  2. 02

    Concept

    Creative direction, ideas, hooks and scripts.

  3. 03

    Production

    Filming, product integration, voiceover, B-roll and content creation.

  4. 04

    Edit

    Platform-ready short-form content.

  5. 05

    Delivery

    Final assets ready for organic or paid social use.

Clear handoff

You receive the finished content. Your team remains responsible for managing and publishing your social media channels.

Social Media Management

Your social media. Handled from A–Z.

A complete social media solution for brands that want a professional, consistent presence without managing the day-to-day themselves.

01

Strategy

  • Social Media Strategy
  • Target Audience
  • Brand Positioning
  • Platform Strategy
  • Competitor Research
  • Content Direction

02

Content

  • Content Planning
  • Monthly Content Calendar
  • Creative Concepts
  • Short-Form Video
  • Reels
  • Photography where required
  • Copywriting
  • Captions

03

Management

  • Scheduling
  • Publishing
  • Account Management
  • Content Coordination
  • Community Management
  • Ongoing Platform Management

04

Optimization

  • Content Analysis
  • Monthly Reporting
  • Performance Review
  • Trend Monitoring
  • Continuous Content Optimization

An ongoing, high-touch service that connects strategy, creation, publishing and continuous improvement.

What do you need?

Choose the right level of support.

Option A

I need content.

Choose UGC & Content Creation if your team already manages social media but needs fresh, professional content.

Content creation

Option B

I want to outsource social media.

Choose Social Media Management if you want someone to strategically plan, create, coordinate and manage your social media presence.

Social media management

Performance Creative

One product.
Several angles to test.

One product doesn't need just one creative.

I develop different hooks, messages and formats around the same product — so your team gets several variations to test deliberately across organic social and paid social.

  • Different hooks
  • Different messages
  • Different formats
  • Same product
One productSeveral testable creatives
Problem — Performance Creative

01

Problem

Does your skin still feel dry two hours after your routine?
Curiosity — Performance Creative

02

Curiosity

This is the one step in my routine I ignored for way too long.
Testimonial — Performance Creative

03

Testimonial

Two weeks in — and I wasn't expecting this.

UGC & Content Creation

Content packages

For brands that need high-quality, social-first content while managing their own channels internally.

Starter

From

CHF 450

  • 1 UGC Video
  • Creative Concept
  • Hook & Script
  • Filming
  • Professional Editing
  • 1 Revision
  • Organic Usage
Most popular

Campaign

From

CHF 1,150

  • 3 UGC Videos
  • Multiple Creative Concepts
  • Multiple Hooks
  • Scripts
  • Filming
  • Professional Editing
  • 1 Revision per Video
  • Organic Usage

Monthly Content

From

CHF 1,950/ month

  • 6 Short-Form Videos per Month
  • Monthly Content Planning
  • Creative Concepts
  • Hooks & Scripts
  • Filming
  • Professional Editing
  • Consistent Monthly Delivery
  • Organic Usage

Paid advertising rights, whitelisting, raw footage, exclusivity and extended usage rights are quoted separately.

Social Media Management

Ongoing social media management

For brands that want to outsource their social media presence and have strategy, content and execution handled consistently.

Essential

From

CHF 1,500/ month

  • Social Media Strategy
  • Monthly Content Plan
  • 4 Short-Form Videos per Month
  • Creative Concepts
  • Captions & Copy
  • Scheduling & Publishing
  • Monthly Performance Report
Most popular

Growth

From

CHF 2,500/ month

  • Everything in Essential
  • 8 Short-Form Videos per Month
  • Community Management
  • Trend Research
  • Competitor Research
  • Performance Analysis
  • Ongoing Content Optimization

Full Service

From

CHF 3,500/ month

  • Full Social Media Management
  • Social Media Strategy
  • Creative Direction
  • 12 Short-Form Videos per Month
  • Monthly Content Calendar
  • Content Production
  • Captions & Copy
  • Scheduling & Publishing
  • Community Management
  • Trend & Competitor Research
  • Performance Analysis
  • Monthly Reporting
  • Ongoing Optimization

Need more content, additional platforms or a custom scope? Custom solutions are available for brands with higher content volumes or multi-platform requirements.

Usage rights

Flexible usage rights
for your campaign.

Organic usage is included in my packages. Paid ads, whitelisting, raw footage or exclusivity can be added flexibly as usage rights.

  • Paid Ads
  • Raw Footage
  • Extra Hooks
  • Whitelisting
  • Spark Ads
  • Exclusivity

Good to knowPosting on my own channels is not part of standard UGC production — influencer distribution is quoted separately.

Positioning

Content that belongs
in the feed.
With strategy behind it.

I create high-quality short-form content for brands — from the idea and the hook to the script, the shoot and the final edit.

7+
Years experience
360K+
Social community
CH + UAE
Switzerland · Dubai

Why Carmen

7+ years of social media
are my difference.

I don't simply produce content from a brief. I bring years of content creation, community building and brand partnerships into every creative.

  • Creator + strategy
  • Organic + paid
  • 360K+ own community

About

Content that feels native.

Strategy that builds presence.

Carmen Bieri, UGC Creator and Social Media Strategist, wearing a beige blazer

I'm Carmen Bieri – a Content Creator and Social Media Strategist with over 7 years of experience in the social media world. What began as my own passion for content is now my greatest strength: I don't just understand social media in theory, but from years of hands-on practice.

I have built my own community to over 360,000 followers, worked with international brands, and learned what really makes people stop, engage and trust.

Today I combine exactly this creator experience with strategy, supporting brands in building a social media presence that isn't simply maintained, but is relevant, authentic and recognizable.

Creator instinct. Strategic thinking.

I know both sides: the creator's perspective and a brand's requirements. The result is content and strategies that feel natural, fit the brand and pursue a clear objective.

  • 7+ years of social media experience
  • 360K+ own community
  • Switzerland + Dubai · available worldwide
7+
Years creating content
360K+
Instagram community
4M+
Monthly reach
CH + UAE
Creator base

Selected work

Content made to be watched.

Social-first creative that shows how content creation supports a stronger, more intentional social media presence.

019:16

Video slot

Content upload pending

Beauty / Skincare

Product Demo

029:16

Video slot

Content upload pending

Fitness / Activewear

Social-First Creative

039:16

Video slot

Content upload pending

Food & Wellness

UGC Concept

049:16

Video slot

Content upload pending

Fashion

Lifestyle Creative

059:16

Video slot

Content upload pending

Lifestyle

Organic Storytelling

069:16

Video slot

Content upload pending

Hospitality

Short-Form Concept

Creative capabilities

From concept to final cut.

01

UGC Videos

Authentic social-first videos built around strong hooks and natural storytelling.

02

Product Demos

Clear, engaging product communication designed for short-form platforms.

03

Testimonial Style

Natural creator-led storytelling that builds trust.

04

Voiceover

Structured narratives combined with product and lifestyle visuals.

05

Lifestyle Content

Premium organic content that integrates products naturally into everyday environments.

06

Performance Creative

Hook-driven concepts developed with paid social performance in mind.

Trusted by

Selected brands I've had the pleasure of working with.

  • Estée Lauder
  • Lindt
  • Nespresso
  • Zalando
  • SHEIN
  • SHEGLAM
  • PrettyLittleThing
  • Fashion Nova
  • Women's Best
  • Bombshell Sportswear
  • Booty Builder
  • Low Calories
  • Yava Labs
  • HD
  • TP

Collaboration

Why brands work with me

Creator experience

Content that understands social media.

Over 7 years of hands-on experience as a creator — from idea to production to publishing.

Brand perspective

More than beautiful content.

I combine creator know-how with a brand's goals and develop content with a clear strategic direction.

One partner. A–Z.

Strategy meets execution.

From content creation to full Social Media Management — one point of contact for the entire process.

FAQ

Frequently asked questions

Everything you need to know about UGC, content creation and Social Media Management.

Let's work together

Ready to take social media
off your to-do list?

Whether you need high-performing content or want to outsource your social media management completely, let's find the right setup for your brand.

Choose focused content creation or comprehensive ongoing social media management.

Available for individual content projects and ongoing management partnerships.

Direct

hello@carmenbieri.com

Switzerland · Dubai